Achieving Data-Driven Dominance
Ten-X integrated advanced data science and predictive analytics to create the ultimate end-to-end platform for commercial real estate. Our creative challenge was to elevate the user experience, empowering users with real-time insights for more informed decision-making.
TEN-X BRAND 3.0
APPROACH
The updated identity aims to better reflect the revolutionary technology powering the Ten-X platform. By seamlessly integrating the company name into the logo mark, it becomes more self-sufficient and visually interesting. The design also cleverly incorporates elements reminiscent of binary code, while the basic geometry hints at the platform’s simplicity.
Responding to customer feedback, the updated UI emphasizes access to comprehensive, intelligent data. The bright colors and intuitive layout create visual interest, while advanced in-app customization features, including personalized dashboards and feeds, aim to create a stickier experience.
RESULTS
In a testament to the effectiveness of the product strategy — but before we launched the redesign — the real estate giant, CoStar, acquired Ten-X. To see the previous iteration of this brand, review the Ten-X Brand 2.0 project.
