Ten-X, a trailblazing commercial real estate platform, revolutionizes the industry through its innovative PaaS, merging data-driven technology with expert insights. We elevated the B2B brand vision and harmonized user experiences across platforms. In collaboration with the internal marketing, sales, and product teams, we mapped user journeys, pinpointed pain points, and delivered customized, intelligent solutions that set Ten-X apart in the proptech landscape.
User Experience Design
Content Strategy & Production
I oversaw the redesign of ten-x.com, transforming it from an isolated platform into a cohesive, user-centric website in harmony with the overarching corporate vision. Balancing the needs of the user against those of the organization, we crafted a tailored, data-driven user journey that significantly elevated website engagement and boosted conversion rates.
As creative lead, I collaborated closely with the product team to oversee the design of Ten-X's web and mobile apps. The double-sided marketplace supports the entire transaction process, from asset onboarding to listing, marketing, and closing. By prioritizing user needs and leveraging data-driven insights, we created a user-friendly, intuitive interface that streamlined the end-to-end user experience.
Delivering the right message at the right place and time is crucial for boosting conversions and engagement rates. We ensured that our campaigns effectively reached and resonated with our target audience through deep research, smart targeting, and creative that highlights the platform's key values.