As a 20-year-old tech company in a sea of start-ups, VMware sought to cement relevance in the age of digital transformation. To get there, we developed and implemented an outreach strategy to build trust, increase product awareness, and drive user adoption. Our content showcased how VMware’s products push technology further into the background, creating more time for innovation and human interaction.
To reach our audience, we oversaw a thought leadership platform and social media channels, plus display and out-of-home campaigns aligned to key moments in the VMware calendar, including product launches and the annual VMworld conference.
Our efforts had one aim: to showcase how VMware’s products are pushing technology further and further into the background. The result? More time for exploration, discovery, and human interaction.
Shown here is creative to support the Workspace One enterprise mobility management (EMM) platform. At the top, the Employees First campaign teased and then kicked off VMworld. The campaign pokes fun at the IT frustrations of today’s workforce — too many systems, too many passwords — and how VMware is bridging those divides.
The State of the Digital Workspace was a comprehensive study on how employees at companies large and small interact with the technology they need to do their jobs.