Ten-X, a leading commercial real estate platform, transforms the industry with its innovative platform-as-a-service (PaaS), integrating data-driven tech and expert insights. When I joined, my mission was to strengthen and enhance the existing B2B brand, ensuring visual and verbal consistency across channels.
I oversaw the redesign of ten-x.com, transforming it from an isolated platform into a cohesive, user-centric website in harmony with the overarching corporate vision.
I collaborated across the product and engineering teams to oversee design for Ten-X's web and mobile apps. The double-sided marketplace supports the entire transaction process, from asset onboarding to listing, marketing, and closing.
Delivering the right message at the right place and time is crucial for boosting conversions and engagement rates. We ensured that our campaigns effectively reached and resonated with our target audience through deep research, smart targeting, and creative that highlights the platform's key values.
My team designed collateral for events with the goal of fostering a sense of community among Ten-X clients and partners. From presentations to educational resources, we worked to ensure audiences walked away with a deeper understanding of the platform and its potential benefits to their businesses.