Elevating Experiences, Boosting Loyalty

Ten-X, a leading commercial real estate platform, is revolutionizing the industry with its innovative platform-as-a-service (PaaS) solution, seamlessly integrating data-driven technology and expert insights. When I joined the team, my primary objective was to strengthen and enhance the existing B2B brand, ensuring visual and verbal consistency.

TEN-X BRAND 2.0

Website Design & Content
Product Design
Marketing Campaigns
Event Design
Explainer Video

WEBSITE DESIGN + CONTENT

Where UX & Corporate Strategy Meet

I led the strategic redesign of ten-x.com, transforming it from a standalone platform into a cohesive, user-centric website that aligns seamlessly with the overarching corporate vision. By leveraging user research, analytics, and stakeholder input, we crafted an intuitive, engaging digital experience that effectively communicates the brand's value proposition and drives user engagement.

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PRODUCT DESIGN

Crafting a Frictionless Transaction Experience

In close collaboration with the product and engineering teams, I oversaw the design of Ten-X's web and mobile applications. The double-sided marketplace supports the entire transaction lifecycle, from asset onboarding and listing to marketing and closing. Prioritizing user-centered design principles and iterative testing, we delivered a efficient platform that streamlines complex transactions and powers informed decisions.

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PERFORMANCE CAMPAIGNS

Driving Results Through Targeted Messaging

Delivering the right message at the right place and time is crucial for boosting conversions and engagement rates. We ensured that our campaigns effectively reached and resonated with our target audience through deep research, smart targeting, and creative that highlights the platform's key values.

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EVENT MARKETING

Cultivating a Thriving User Community

My team designed a comprehensive suite of event collateral aimed at fostering a strong sense of community among Ten-X clients and partners. From engaging presentations to valuable educational resources, we worked diligently to ensure attendees walked away with a deeper understanding of the platform's capabilities and its potential to transform their businesses.

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Kris Poorbaugh is a creative superhero.
He's open to partnerships, projects, and pizza. 

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Kris Poorbaugh is a creative superhero. He's open to partnerships, projects, and pizza.

HOME           PROJECTS           LINKEDIN           EMAIL