REALI
Building the Best Way Home
Reali's mission is to revolutionize the homeownership experience, making it more intuitive, cost-effective, and inclusive. As the company grew from a single product to a diverse portfolio catering to various buyer and seller needs, I spearheaded a comprehensive redesign of the brand identity and messaging across touchpoints.
FEATURED WORK
UX & Web Design
Marketing Campaign
Content Optimization
Brand Identity System
UX & WEBSITE DESIGN
Simplify, Streamline, Optimize
I led the strategic redesign of the Reali website to mirror the new corporate vision and enhance user engagement and conversion. The design language prioritizes simplicity and ease of use, integrating thoughtful moments of real estate education and guidance to support users at every stage of their journey.
MARKETING CAMPAIGN
Building Connections Across Channels
Our mission was to tackle real customer pain points and cultivate lasting relationships. We developed creative campaigns rooted in the genuine experiences of our users, leveraging data insights to create resonant narratives. Beyond piquing interest, our campaigns served to empathize with user challenges and offer inspiration for overcoming them.
CONTENT OPTIMIZATION
Growing Brand Influence Organically
As Reali's creative and content leaders, our goal was to inform, engage, and convert audiences while boosting organic search performance. We produced a wide range of SEO-optimized content, including product updates, homeowner resources, weekly newsletters, video testimonials, how-to guides, and social media assets.
BRAND IDENTITY SYSTEM
Harmonizing Experiences Across Touchpoints
Vibrant colors and high contrast are the hallmarks of the Reali brand identity, complemented by authentic photography reflecting our diverse user base. We facilitated brand workshops and created comprehensive brand guidelines and templates to ensure consistent interpretation and implementation of our brand across all channels and assets.
