Building the Best Way Home
Reali is on a mission to revolutionize homeownership, making it more intuitive, affordable, and accessible for all. As the company grew from a single product to a diverse portfolio, we led the charge in revamping the brand identity and messaging to better align with the organizational growth strategy.
REALI BRAND 2.0
UX & Web Design
Marketing Campaign
Content Optimization
Brand Identity System
UX & WEBSITE DESIGN
Simplify, Streamline, Optimize
The redesigned website balances a user-friendly interface to guide visitors through the funnel with a search engine-optimized structure that enhances organic visibility. The result? A 32% surge in organic traffic year-over-year and significant improvements in target keyword rankings.
MARKETING CAMPAIGN
Building Connections Across Channels
In a cutthroat housing market, Reali provides first-time buyers an edge with higher acceptance rates and faster closings. To communicate these benefits to buyers unfamiliar with the homebuying process, we created an integrated campaign that highlighted the frustrations of homebuying and how Reali's solution stands out. The campaign exceeded all benchmarks, doubling qualified leads month-over-month and achieving social engagement rates four times higher than the previous top-performing campaign.
CONTENT OPTIMIZATION
Growing Brand Influence Organically
As Reali’s creative and content leaders, we worked to inform, engage, and convert. We produced a wide range of content, including product updates, homeowner resources, weekly newsletters, video testimonials, how-to guides, and social media assets. Our redesigned onboarding campaigns increased open rates 66% and click-throughs 53%.
BRAND IDENTITY SYSTEM
Harmonizing Experiences Across Touchpoints
Vibrant colors and high-contrast are the hallmarks of the Reali brand identity, complemented by authentic photography reflecting our diverse user base. To keep everyone on the same page while stoking enthusiasm for the brand, the team hosted regular workshops and provided handy resources to stakeholders company-wide.
