A New Face on an Old Friend
For their milestone 30th anniversary, this renowned Chicago-based architectural firm approached us to rejuvenate their identity. Our mission was to craft a contemporary messaging framework and web experience that would propel their vision, fuel future talent acquisition, and bolster business growth.
PAPPAGEORGE HAYMES
Website Design
Visual Design
Messaging
APPROACH
Pappageorge Haymes Partners was a pioneer of adaptive reuse, embracing an architectural style of efficiency that favors function and form over flair. With this in mind, we took a rigorous, grid-driven approach to the site design. Clean lines. Rational purpose. Like a well-designed building, it’s easy to find your destination because the framework is thoughtful, well-researched, and grounded in how a user interacts with the space.
For the messaging, we proposed a framework the firm could adapt and modify as needed without impacting the integrity of the approach. Instead of the usual pie-in-the-sky over-promising, we anchored on keywords guided by the principles the firm used to choose its projects – as advocates, caretakers, collaborators, and placemakers.
