A More Magnificent Mile

Branding the first new residential development on Chicago's Magnificent Mile in over four decades presented a unique challenge and an extraordinary opportunity. Targeting an audience of students and young professionals, the brand needed to resonate with modern sensibilities while honoring the legacy of this iconic location.

MILA CHICAGO

Naming
Logo Design
UX & Website Design
Marketing Collateral

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APPROACH

As the "City of the Big Shoulders," much of Chicago's historical narrative centers on its male figures. We recognized the importance of introducing a counterbalance to this history with something fresh, unexpected, and graceful. This exploration led us to the name "Mila," which also serves as a clever portmanteau of its prime location at the intersection of Michigan and Lake Avenues.

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In developing Mila's brand identity, we focused on seamlessly blending contemporary aesthetics with the rich architectural heritage of the Magnificent Mile. The sleek lines and curated color palette mirror the sophisticated architecture, interior design, and the urban lakeside setting. 

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LOGO EXPLORATIONS

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Kris Poorbaugh is a creative superhero.
He's open to partnerships, projects, and pizza. 

HOME            PROJECTS            LINKEDIN            EMAIL

Kris Poorbaugh is a creative superhero. He's open to partnerships, projects, and pizza.

HOME           PROJECTS           LINKEDIN           EMAIL