Dolby Atmos was a leap forward in audio tech. While the product poised to revolutionize audio experiences, the team faced the challenge of ensuring its launch lived up to the immense anticipation. In both consumer and professional spheres, Dolby Atmos aimed to establish itself as the transformative force, setting a new standard in audio.
Targeting audio professionals and prosumers, we built a thought leadership platform to explore Dolby Atmos’s immersive experience and the technology behind it. Through a blend of interesting narratives and striking graphics, we sought to explain, promote, and visualize the transformative nature of Atmos in the audio landscape.
For a social campaign targeted at gamers, we used dynamic, 3D motion graphics to embody the depth and richness of Atmos sound. Each graphic visually represents the audio clarity and immersive nature of Dolby Atmos.
Our social campaign yielded impressive cross-channel results, achieving a 17% click-through (compared to an average of 2 to 7%) and securing over 32,000 downloads — surpassing our targets and reinforcing Dolby’s dominance in audio technology.