As a Creative Director at this award-winning agency, I channeled my love for narrative and knack for connecting with audiences to help spearhead the agency's content strategy and campaign execution. Leading a dynamic team of creative producers, we seamlessly fused client goals, brand identities, and target personas to craft imaginative and unparalleled customer experiences.
Our dedication to staying ahead of the communication tech curve and understanding the ever-changing needs of our audiences empowered us to deliver outcomes that surpassed objectives and expectations.
VMware, a 20-year-old technology company, sought to reclaim its relevance in the digital transformation landscape. The agency was responsible for developing and implementing an outreach strategy to build trust, increase product awareness and drive user adoption through thought leadership, social media, display, and OOH campaigns. The aim was to showcase how VMware's products push technology further into the background, creating more time for innovation and human interaction.
Content Strategy, Brand Awareness Campaigns, Thought Leadership Blog, Social Media, Conferences & Events
In 2018, we partnered with Dolby to launch Atmos for the consumer market and expand awareness within the pro community. Our efforts included the development of a thought leadership platform and social strategy aimed at demonstrating the 360º auditory experience of the product. Our approach drove significant cross-channel engagement, with paid social campaigns achieving a high click-through rate and surpassing our target number of app downloads.
Product Launch, Social + Content Strategy, Brand Awareness Campaigns, Thought Leadership Blog
In 2016, the company diversified its tech focus to include VR and digital health by launching the OZO camera and acquiring the health wearables maker Withings. To help increase visibility in Silicon Valley and beyond, Weber was engaged in building a social media engine and strategy with which Nokia's new social team could hit the ground running.
Social Strategy, Content Creation, Community / Campaign Management, Performance Optimization
Creative Director, Design
Creative Director Copy Angela Mears; Art Direction Michelle Tang, Rex Kung; Design Michelle Tang, Rex Kung; Copywriting, Content Juliet Fox, Karrin Sehmbi, Judy Daniel; Strategy Christian Averill, Christine Singh, Danielle Calhoun; Community Management Bev Storrs; Demand Gen Alex Kennedy, Som Kandlur; General Manager Luca Penati