As creative lead at Reali, I steered an agile team of designers, producers, and partners in changing the way homeowners navigate the twists and turns of buying and selling homes. With a focus on authentic, relatable experiences, our customer-centric design approach harnessed in-depth user research to carve out a distinct brand identity in a crowded market.
I led the redesign of reali.com to harmonize with a shift in corporate strategy, enhance the UX, and boost site performance. Employing a modular framework, our approach made testing, optimization, and expansion a breeze. The personalized, intuitive interface guides users through the funnel, offering helpful moments of insight and education along the way.
At Reali, all of our efforts were focused on solving pain points and forging lasting, emotional connections with our customers. Taking cues from the real-world experiences of our customers, we crafted relatable omnichannel campaigns that consistently sparked curiosity and inspired action.
I oversaw a content strategy designed to engage homeowners and boost organic site performance. Our relevant, enlightening content supported customers as they transitioned from home to home. We delivered value through seamless product onboarding communications, an extensive homeowner resource library, and engaging weekly email newsletters.