+ MILA CHICAGO

A More Magnificent Mile

When tasked with branding the first rental community on Chicago's Magnificent Michigan Avenue since 1980, we knew that creating a one-of-a-kind identity with personality was crucial. The client chose "Mila" as the perfect embodiment of sophistication and femininity, while also serving as a portmanteau for its location at Michigan and Lake Avenues.

PROJECT TYPE

Naming
Identity System
Website Design
Marketing Collateral

kpoorbaugh-mila-desktop-00
kpooorbaugh-mila-dmobile-01-1
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kpooorbaugh-mila-mobile-01
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kpoorbaugh-mila-desktop-02b
kpooorbaugh-mila-dmobile-03
kpooorbaugh-mila-dmobile-04
kpoorbaugh-mila-desktop-03
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Designer, Storyteller, Brand Builder.
Open to projects and partnerships.

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