Making Michigan Avenue more magnificent.

The client came to us with a landmark development opportunity in Chicago. What came to be called Mila was the first apartment community constructed on Chicago’s legendary Michigan Avenue since 1980. The select name – Mila – is a portmanteau (of sorts) of the intersection where the building is located – Michigan & Lake Avenues. Shown here are the five initial creative options presented to the client.


The John Buck Company

Project Type

Identity & Brand, Website, Leasing Collateral


Creative Director