Client: CA Ventures
Partner Agency: Mauge, Inc.
My Role: Naming, Art Direction, Visual Design
In 2018, Milwaukee was on the cusp of transformation. With its affordable living, burgeoning creative community, and an influx of innovative professionals, there was a need to rejuvenate a previously overlooked office mid-rise in the heart of downtown. The challenge was to craft an identity that would resonate with the city's evolving spirit and pay homage to its rich heritage.
Drawing inspiration from the city's beloved basketball team, the Milwaukee Bucks, we named the project 'The Buckler'. This shield symbol not only represents protection but also symbolizes Milwaukee's determination and resilience. Beyond naming, we developed a comprehensive identity system, website design, and marketing collateral that echoed the city's vibrant creative spirit.