TEN-X
Elevating Experiences, Boosting Loyalty
Ten-X, a leading commercial real estate platform, is revolutionizing the industry with its innovative platform-as-a-service (PaaS) solution, seamlessly integrating data-driven technology and expert insights. When I joined the team, my primary objective was to strengthen and enhance the existing B2B brand, ensuring visual and verbal consistency.
SCOPE
Product Design
Website Design & Content
Marketing Campaigns
Events & Explainers
PRODUCT DESIGN
Crafting a Frictionless Transaction Experience
In close collaboration with the product and engineering teams, I oversaw the design of Ten-X's web and mobile applications. The double-sided marketplace supports the entire transaction lifecycle, from asset onboarding and listing to marketing and closing. Prioritizing user-centered design principles and iterative testing, we delivered a efficient platform that streamlines complex transactions and powers informed decisions.
WEBSITE DESIGN + CONTENT
Where UX & Corporate Strategy Meet
I led the strategic redesign of ten-x.com, transforming it from a standalone platform into a cohesive, user-centric website that aligns seamlessly with the overarching corporate vision. By leveraging user research, analytics, and stakeholder input, we crafted an intuitive, engaging digital experience that effectively communicates the brand's value proposition and drives user engagement.
PERFORMANCE CAMPAIGNS
Driving Results Through Targeted Messaging
Delivering the right message at the right place and time is crucial for boosting conversions and engagement rates. We ensured that our campaigns effectively reached and resonated with our target audience through deep research, smart targeting, and creative that highlights the platform's key values.
EVENT MARKETING
Cultivating a Thriving User Community
My team designed a comprehensive suite of event collateral aimed at fostering a strong sense of community among Ten-X clients and partners. From engaging presentations to valuable educational resources, we worked diligently to ensure attendees walked away with a deeper understanding of the platform's capabilities and its potential to transform their businesses.
