REDMOON THEATER
Expanding Chicago's Cultural Capital
Redmoon Theater, celebrated for its dynamic, unexpected public performances, sought an interesting medium to present its legacy and aspirations to audiences and benefactors. We designed a microsite and large-format brochure that narrates Redmoon’s artistic journey, encapsulating its commitment to redefining theatrical limits.
SCOPE
Website Design
Fundraising Collateral
APPROACH
We wanted an approach as grand as Redmoon’s vision but on the limited budget of a non-profit. Keeping production costs low, we limited the color palette but amplified the contrast. On the microsite, we drastically limited integrations and interactivity. Instead, we focused on ensuring the copy content — the nuts and bolts of the plan — was easy to digest.
