REALI BRAND 2.0
Building the Best Way Home
Home buying is complicated; Reali believes it shouldn’t be cryptic. As the company grew from a single offering to a full toolkit, we overhauled the brand identity and messaging so every new product felt like part of one clear story — simple, affordable, and built for everyone.
SCOPE
UX & Web Design
Marketing Campaign
Content Optimization
UX & WEBSITE DESIGN
Simplify, Streamline, Optimize
We rebuilt the Reali marketing web experience from sitemap up. We started with a forensic crawl of the old site—GA, Search Console, and heat‑maps—to spot dead ends and rabbit holes. After mapping content into five clear user journeys, we introduced a pillar-page framework, built reusable content modules for calculators and how‑to guides, and tightened internal links around high‑intent keywords. As a result, bounce rates dropped 28 % and 38% more keywords reached the top ten, fueling a 32% YoY jump in organic traffic.
MARKETING CAMPAIGNS
Building Connections Across Channels
In a ruthless housing market, first‑time buyers need an edge. Our integrated campaign (outdoor, transit, and digital display) spotlighted the everyday hassles of homebuying and showed how Reali short‑circuits them. The nine‑week flight delivered 11 M impressions across four California metros. Digital units averaged a 0.45 % CTR (nearly double the regional display benchmark) and helped drive an 18 % quarter‑over‑quarter uptick in qualified leads.
CONTENT OPTIMIZATION
Growing Brand Influence Organically
Weekly newsletters, product updates, video testimonials, and how‑to guides kept prospects informed without the usual real‑estate fluff. In six months the subscriber list grew 41 % and resource pages held readers for nearly full minute longer. Most telling: the redesigned onboarding series lifted open rates 66% and click‑throughs 53 %, turning curious browsers into confident buyers.
Reali Brand 2.0 showed that straight talk and thoughtful design beat buzzwords every time. With a cohesive voice, cleaner site, and richer content library, Reali can roll out new products without losing the clarity buyers count on. In short, the groundwork is set for the company to keep growing while home shoppers keep breathing easier.