Reali Cash Offer
IDENTITY REFRESH, WEBSITE DESIGN
My Role: Concept, Copy, Design
In a market dominated by repeated rejected offers, the advantages of Reali Cash Offer—higher acceptance rates, faster closings, happier homeowners—are clear to seasoned buyers. But how do we convey these benefits to first-time homebuyers unfamiliar with the challenges?
Our campaign was designed to vividly showcase the hurdles of the homebuying process. By spotlighting these pain points and juxtaposing them with the unique solutions offered by Reali Cash Offer, we aimed to position it as the go-to solution for both seasoned and new buyers.
The campaign led to a 35% increase in marketing qualified leads (MQLs) about the Cash Offer product. Empowered with newfound knowledge, many buyers began to see Reali not just as an option, but as their primary ally in the real estate journey.