Pappageorge Haymes Partners
IDENTITY REFRESH, WEBSITE DESIGN
Client: Pappageorge Haymes Partners
Agency Partner: Mauge, Inc.
My Role: Art Direction, Design
For its 30th anniversary, the award-winning Chicago architectural firm Pappageorge Haymes Partners sought to rejuvenate its identity to attract fresh talent and stimulate business expansion while preserving its storied legacy.
We anchored on keywords that encapsulated the firm's professional ethos and essence of the spaces they create. Words like "caretakers" and “pioneers” became the foundation of our design narrative. By weaving this language into a messaging framework and web interface, we aimed to create a user experience that was both reflective of their values and resonant with their target audience.