BRAND IDENTITY, WEBSITE DESIGN
Client: The John Buck Company
Agency Partner: Mauge, Inc.
My Role: Naming, Art Direction, Design
Establishing a new residential community on Chicago's Magnificent Mile (an area devoid of new rental developments for over 40 years) presented a unique challenge. The brand had to resonate with modern sensibilities while honoring the legacy of this iconic location.
As the "city of the big shoulders", much of Chicago's historical narrative centers around its male figures. We felt it was important to introduce a counterbalance to this history with something fresh, unexpected, and graceful. This journey led us to the name “Mila,” which also serves as a clever portmanteau of its prime location at Michigan and Lake Avenues.