LIVE EVENT DESIGN
Agency: Weber Shandwick
My Role: Creative Direction
In cancer research, breakthroughs of all shapes and sizes can lead to revolutionary advancements. In support of Genentech’s presence at the annual ASCO convetion, our challenge was to convey the profound impact of these breakthrough moments — no matter how small — in a unique and captivating way that encouraged audience interaction.
To address this challenge, we engaged artists personally touched by cancer: At ASCO, we curated a live art piece that integrated on-site breakthrough submissions. At an event in New York, we collaborated with a singer-songwriter, tattoo artist, and illustrator, all with cancer breakthroughs to share.
After the events, artwork was then displayed at Genentech HQ, where employees and visitors could continue to share their stories on an interactive display.
MEDIA EVENT GRAPHICS