Dolby Atmos Launch
SOCIAL CAMPAIGN, THOUGHT LEADERSHIP PLATFORM
Partner Agency: Weber Shandwick
My Role: Creative Direction, Design
Dolby Atmos was a leap forward in audio tech. While the product was poised to revolutionize audio experiences, the challenge was to ensure its launch lived up to the immense anticipation. In both consumer and professional spheres, Dolby Atmos aimed to establish itself as the transformative force setting a new standard in audio.
We built a thought leadership platform combined and a robust social media strategy to spotlight Dolby Atmos's immersive experience and the technology behind it. Through a blend of compelling narratives and visually striking motion graphics, we emphasized the transformative nature of Atmos in the audio landscape.
The campaign yielded impressive cross-channel results, achieving a 17% click-through rate (CTR) and securing over 3,200 downloads— surpassing our initial expectations by a significant 60%. This campaign not only amplified Dolby Atmos's visibility but firmly established its dominance in the audio technology domain.