Redmoon Theater, celebrated for its dynamic, unexpected public performances, sought an interesting medium to present its legacy and aspirations to audiences and benefactors. We designed a microsite and large-format brochure that narrates Redmoon’s artistic journey, encapsulating its commitment to redefining theatrical limits.
We wanted an approach as grand as Redmoon’s vision but on the limited budget of a non-profit. Keeping production costs low, we limited the color palette but amplified the contrast. On the microsite, we drastically limited integrations and interactivity. Instead, we focused on ensuring the copy content — the nuts and bolts of the plan — was easy to digest.