Even with passion and a great product, it’s hard to stand out in the hyper-competitve alcohol industry. To brand, design, position and launch a new vodka line, Loaded Spirits needed some outside help. The process started with the extensive market research necessitated by the ongoing boom in the micro-distillery industry. Our research guaranteed a distinct look and feel for our initial two branding efforts: Loded Vodka and A.K.A. White Whiskey.