AXIS Apartments & Lofts

Remaking an architectural oddity.

An ’80s-era apartment tower in Chicago’s Streeterville neighborhood — Onterie Center — had grown stale with age. It was time for a total rebrand. New ownership sought to abandon the old identity in favor of new, refreshed creative, including a logo, signage, promotional collateral and even a new name. The new Axis Apartments & Lofts exudes a level of sophistication and hipness unmatched in Streeterville, a far cry from the building’s previous status.

Client

Village Green

Project Type

Brand & Identity, Marketing Collateral, Signage

Role

Creative Director